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Business Studies Department

Year 7 Disney Paris Logo

Pupils at the City of Ely Community College study one 60-minute lesson each week in mixed ability classes. The Key Stage 3 Business curriculum is designed to develop a broad range of key skills and gives them the chance to develop teamwork, creativity, initiative and enterprise.

Business Studies at Key Stage 3 is not a National Curriculum subject so there are no levels to report. The curriculum consists of three projects containing group and individual activities related to business topic areas. They aim to give pupils an experience of the world of business so that they can develop an understanding of how businesses and the market in which they operate work.

Pupils also have the opportunity in Year 7 to study and take part in a school trip to Disneyland Paris which is organised by the department.

Autumn Term Soup Logo

The aim this term, is for pupils to participate in a cross curricular activity with Food Technology; working individually and in groups to enable pupils to design, package and make their own soup.

In Business Education, pupils will be working on The Soup Project workbook, looking at the processes of designing a product from scratch. They will look at the ways of minimising business mistakes, so that the end result is a big success.

The project workbook contains theory, activities and worksheets, for pupils to complete to the best of their ability, which relates to the following topic areas:

Primary and secondary research
Early stage product ideas
The Marketing Mix
Product
Place
Price
Promotion

Year 7 Scheme of Work

Assessment: Formative throughout, Summative with end of activity and project assessments
Time Available: 14 weeks (Autumn Term)
Lessons: 1 Hours per week plus homework

Lesson plan

Resources

Lesson Titles

Content (lesson objectives, teacher comments, homework etc.)

· The Soup Project Workbook pages 1-2

· Activity one

· Target form

· Survey letters

· slide 1 (methods of market research)

The Soup Project - Introduction to Market Research (focusing on Primary and Secondary Research)

Explanation of the departmental targets

Hand out letters enabling students to carry out town surveys

Introduce The Soup Project

Place students in groups of 3 or 4

Discuss Market Research

Note taking on Primary and Secondary Research (Activity one)

Homework – Research soups (in stores/online)

· The Soup Project Workbook pages 3-4

· Worksheet one

· Lesson 1 homework

The Soup Project – Consolidation of Primary and Secondary research

Early Stage Product Ideas

Discuss notes made last week on primary and secondary research

Discuss homework research (to be placed at back of workbook)

Complete worksheet one

Soup group discussion and note taking on early stage soup ideas

Teacher comments required

· The Soup Project Workbook pages 5-6

· Activity two

· Worksheet two

· slide 2 (the marketing mix)

The Soup Project – Introduction to the Marketing Mix

· Brainstorm Marketing and what it may involve

· Discuss the Marketing Mix

· Note taking on the Marketing Mix (Activity two)

· Completion of Worksheet two to show understanding of Marketing Mix

· Homework – Making notes for discussion next lesson on product ideas

· Teacher comments required

· The Soup Project Workbook pages 7-8

· Activity three

· Worksheet three

· slide 3 (the product)

· Lesson 3 homework

The Soup Project – The Marketing Mix (focusing on Product)

· Discuss what was covered in lesson 3 (Marketing Mix)

· Discuss the Product part of the Marketing Mix

· Note taking on the Product (Activity three)

· Completion of Worksheet three to show understanding of the Product – using notes made in class and for homework from lesson 3

· Soup group discussion and decision on the Product

· Teacher comments required

· The Soup Project Workbook pages 9-11

· Activity four

· Worksheet four

· slide 4 (place)

· Worksheet 1 notes

· Internet, maps, slide 5 (map)

The Soup Project – The Marketing Mix (focusing on Place)

· Review previous lesson (Marketing Mix)

· Discuss the Place part of the Marketing Mix

· Using worksheet one notes complete “Places to purchase soups locally” (Activity four)

· Note taking on Place (Activity four)

· Completion of Worksheet four to show understanding of Place - using maps, the internet or ohp 5 (map) when necessary

· Soup group discussion and decision on Place

· Teacher comments required

· The Soup Project Workbook pages 12-13

· Activity five

· Worksheet five

· slide 6 (price)

The Soup Project – The Marketing Mix (focusing on Price)

· Review the Marketing Mix and discuss the Price part of it

· Note taking on Price (Activity five)

· Completion of Worksheet five to show understanding of Price

· Soup group discussion and decision on Price

· Homework – Answering questions ready for discussion next lesson on promotion ideas

· Teacher comments required

· The Soup Project Workbook pages 14-16

· Activity six

· Worksheet six

· slide 7 (promotion)

· Lesson 6 homework

The Soup Project – The Marketing Mix (focusing on Promotion)

· Review the Marketing Mix and discuss the Promotion part of it

· Note taking on Promotion (Activity six)

· Completion of Worksheet six to show understanding of Promotion

· Soup group discussion and decision on promotion along with sketches of promotional methods

· Teacher comments required

· The Soup Project Workbook page 17

· Activity seven

· Lesson 7 sketch

· A2 plain paper

The Soup Project – The Marketing Mix

(focusing on a Promotional idea)

· Review Promotion and discuss sketches made in lesson 7

· Completion of the final version of individual promotional ideas using A2 paper (Activity seven)

· The Soup Project Workbook pages 18-20

· Revision worksheet

· Activities one-seven

· Worksheets one-seven

The Soup Project – The Marketing Mix

Revision

· Inform students of next weeks end of Autumn Term Test

· Completion of Revision worksheet

· Go through and discuss answers to ensure answers correct and understood to best of ability

· Homework – Using revision worksheet, revise for end of Autumn term test next week

· Autumn Term Test

The Soup Project – The Marketing Mix

End of Autumn Term Test

· Inform students of examination conditions for end of term tests

· Ensure name and tutor group on each test paper

· Completion of the Autumn Term Test

· Teacher marking for progress checks (deadline end of next week)

· The Soup Project Workbook page 21

· Activity eight

· Activities one-seven

· Worksheets one-seven

The Soup Project – The Marketing Mix

Group Presentation Preparation

· Review of lesson 8 (prior to test revision)

· Explanation and discussion on activity eight

· Completion of writing up individual sections of presentation neatly

· Groups to practice speeches ready for next week (Activity eight)

· Ensure promotional materials complete

· The Soup Project Workbook page 21

· Activity nine

· Written speech from lesson 11, A2 materials

The Soup Project – The Marketing Mix

Group Presentations to class

· Discuss Activity nine – decide order of group presentations

· Completion of presentations to teacher and class (Activity nine)

· Evaluation from teacher and class

· Teacher comments required on presentation and end of term tests

· Teacher to complete Autumn Term Targets met

· The Soup Project Workbook pages 22-23

· Activity ten

The Soup Project – The Marketing Mix

Introducing a Christmas product

· Brainstorm and discuss activity ten

· Completion of table and London bus promotion (Activity ten)

· The Soup Project Workbook page 24

· Activity eleven

The Soup Project – The Marketing Mix

Student evaluation

· Discuss activity ten

· Completion of evaluation table (Activity eleven)

· Class discussion on evaluation

· Summing up “The Marketing Mix” and how it applies to any product

· Presentation of Business Education certificates to students that have successfully completed all Activities and Worksheets in their a new product.

More Information

Business Studies


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